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ThreeGuitarz Publishing is registered with ASCAP (American Society of Composers and Publishers) Halfway House Studios Live is a registered business in the state of North Carolina. Download the full details: Music Marketing Mind Map & Music Marketing Empire Shortcuts: Goal Setting, Your Website, Newsletters, Support sites, Web 2.0, Press Release, Marketing Circle, Project Management & other behind the scenes work, marketing questions ‘MusicMarketing Empire’, by Kevin Porterfield If you truly want to make it to the next level, you’ll have to put your heart into it, and also your brain, some computer skills, and some friends/fans could help too. Nowadays, up and coming bands have to do more than just make good music, they need to reach out to fans through various mediums such as the ones in this list. If you have a record label/publisher, they can do a lot of the legwork and money work, but unless you land that dream Record Deal, you’ll need to move on extra promotion and engage fans/friends to help as well. A million dollar marketing campaign is nice but don’t hold your breath. Being involved in one of our compilation albums (www.SaintsAndSinnersMusic.com)can prove to be a powerful source of promotion. On our end, instead of sinking a lot of money into one band for 1 or 2 records, we are putting that same amount of money into advertising and promoting numerous bands all in one economical package. These bands benefit from the extra promotion, advertising, increased search rankings, web presence, and of course money. But that’s just the tip of the iceberg. If each band/artist does their part to promote their own band and albums (with the ‘Music Marketing Empire’), all areas grow exponentially! These areas include sales and royalties, marketing, promotion, making the charts, creating a BUZZ, and making new fans. The key to this ‘Music Marketing Empire’ is that each band/artist and record label involved is doing their part to gain promotion and exposure. Without spending 6 figures on a marketing campaign, everyone needs to do their part, such as, developing a strong web presence or selling compilation CDs at gigs and local stores. The whole is bigger than the individual parts; there is strength in numbers and collaboration between bands/artists. Here’s to our Success! Below you will find the details relating to this ‘Marketing Empire’ and what an artist can do to build their own ‘Empire’. {If you don’t fully understand or want to find out more info on a particular topic, copy/paste the text into Wikipedia or Google it.} Of course, some aspects are more important than others (highlighted) and therefore, should involve more time and investment. To get started, divvy up the highlighted topics between band members/willing fans, taking into account their expertise and computer skills (or willingness to learn). Set goals for each team member, and follow up on those goals through meetings, online conferences, e-mail, etc… The ‘Empire’: Personal Development Health, Mindset, Skill Acquisition Time Management & Organization Vision – where is your band going? Goal Setting – goals are nothing but dreams if we don’t keep track of them and organize a plan of attack to reach them. And if you don’t have goals.. Long-Term vs. Short-Term goals Long-term goals may or may not seem impossible to attain, i.e. ‘To sell a million records’. If they are extremely lofty, medium-term goals will be needed. For most of us, they should be realistic and achievable within a few short-term goals, i.e.: ‘to make the Top 200 Country Billboard Charts’, or ‘to make a demo recording’ Medium-term goals may be needed for very far-off Long-term goals Short-term goals are the steps to reach long-term goals. Each Short-term goal must be SMART: Specific Measurable AchievableRealistic Time-based If short-term goals do not embrace the SMART principal above, they will not be effective! It’s not the thought that counts, it’s the planning and follow through that will get you to the finish line. For example, if there is no time frame, goals take the backburner and rarely get accomplished. If a goal is not specific, you will not have a clear objective/task to focus on. 100 new MySpace friends is probably not realistic for someone who rarely answers their e-mail. Selling 1000 albums is not achievable if you have yet to record a full album, etc, etc. Too vague We will improve our web presence Easy to slack off We will increase our MySpace friends this winter Correct Each band member will find 100 new MySpace friends by Jan. 30 Write your goals on poster board and display them where you will see them every day. Write them down on paper and post them in your office, in your planner, on your refrigerator.. Set up a reward system for reaching certain goals. Put a motivational picture next to your long-term goals. Turn it into a competition. Your Web Site – build your own and save a lot of money! Web Site Tips blog (coming soon) Brainstorming ideas, make a concept map or organizational chart of the good ideas Site structure – use the organizational chart/map Net Objects Fusion – mid range web design used for all of our web sites – try the free version, it’s not a trial, it’s free Get a domain name and server(we use www.1and1.com - $5/mo) - the server is where your site is stored/accessed. Outsource sales through PayPal or merchandise vendors. Keep it simple, but make it interactive with web 2.0 blogs, widgets, podcasts… Content is #1 for search engine ranking, have a press release written by a professional Search engine optimization SEO – tweaking your site to rank higher for popular search keywords and phrasesKeyword research – what are people searching for?www.Keyworddiscovery.com , www.google.com/sktool , www.wordtracker.com Google Page Rank (web crawler that indexes all public web sites) familiarize yourself with how it works It takes a few weeks for your site to be indexed, you do not need to submit your site to search engines – they constantly crawl through the web and index all public sites Link Love – get more inbound links and limit outbound links No Follow tags – add to outbound links so that you don’t lose Page Rank Title Tag, Meta Tags – add keywords to site structure Link Text – instead of www, use keywords when possible Authority Linking – link to the major sites in your area/nicheSyndicated Content – make RSS Feeds from your content On Your Site: Content is #1 for search engine ranking, then good keywords sprinkled in Web 2.0 apps (below) – interactivity Blogs – your web log, Customer/Fan Blogs, Authority Blogs Press Releases for your website when appropriate Point of Contact – easy to find on websites and email Phone, email minimum FAQ Google Site Map (it’s free) Product Reviews, Company Reviews, Client TestimonialsComparison Shopping – helps improve rankings (price comparison) Customers who bought ***** also bought ***** Advertise your site – locally for Touring, larger scope for sales Promote and manage your site with many tools listed below Huge marketing tool – squeeze as much juice out as you can Freebies – Give a good reason to sign up for your newsletter And a good reason to read/listen/watch – try a newsletter template from Microsoft Word or Publisher and add interesting stuff to engage your audience like: Video (links), MP3s, content, ads, graphics, contests, sales, recommendations, news, comics, jokes, interesting stories, road trips/gigs gone bad, etc…Lots of Links Opportunities to help your band Links to sign up for your RSS Feeds Support SitesMyspace, Facebook,Twitter, Last.fm,Indie 911, … Update your statuses simultaneously with www.ping.fm, www.OnlyWire.com Set up a band pages on the major sites, but remember – we want to sell your music and many sites might give it away (great if you don’t have anything for sale). Have material saved for easy copy and paste Digital distribution hits over 200 online stores – focus with the big ones – start making playlists and tagging your albums, RSS feeds, social bookmarks, whatever you can do. Playlists – If your band is similar to Sublime, Bob Marley, and The Dead; make a playlist with their top songs and a couple of your band’s hit singles. This is a great way to introduce your music to new fans. Web 2.0 (web site development and design that facilitates interactive information sharing) i.e. hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, tagging Fan Pages (on web 2.0 – social sites, MySpace, Twitter, Facebook, Wikipedia.org ….) Authority Hubs i.e. Yahoo music, I-tunes, etc. – make a playlist with a couple of your songs and similar songs from big name bands like Sublime, Metallica, BB King, … Band/genre web sites – be wary of spending money here unless they are providing some specialized service Podcast or blog – www.Podbean.com Your Blog + RSS Syndication and podcast www.Widgetbox.com – turn your blog into a widget/blidget Ping.fm (post to multiple social networks simultaneously) Forums (yours + related forums – links & comments) Comments (yours + related forums/blogs/etc – links & comments) Groups – join web groups and post discussions/links/blogs RSS Feeds – did I mention RSS Feeds – talk about staying in touch with fans – you can’t beat it. Create feeds from any web content and people can subscribe to it and read it in explorer, outlook… Social Bookmarking (Social Tagging) let millions of Internet users help spread the word www.OnlyWire.com - Post your blog to all social bookmarking sites with one click Linked In, Sphinn, Delicious, Digg, Subtopic, Technorati, Plaxo, Orkut, Squiddo, etc… Google it! Tagging your sites & pages (separate from social tagging)Add tags wherever your music/content is found, to help people searchingDon’t forget to add metatags to your website pages as well – usually under site management – and your promo sites – usually under settingsLink – tag your links with keywords if possible Text – Well written and contain some of your keyword metatags More info under Search Engine Optimization above Social Media Video sites – create playlists here too, viral embedding, You Tube, yahoo/google video, internet archive & concerts Post to podcasts, post to social bookmarking sites Pod CastingRSS, again with the RSS, check out these sites: Squidoo, Mixx, Newsvine, Slideshare, Yelp, Flickr, brightkite, Mahalo, Propellor Have a professional write this. Try www.Elance.com For under $100 you can get a well-written Press Release for your websites and more. Affiliate Marketing Advertise on your site… www.cj.com A publisher/label can only do so much – be proactive. Nowadays you need to do more than just make music. You have to connect with the fans and this requires some time and effort on your part. Publisher/Label – the other half of the circle Goal Setting – same as above Website – same as aboveProspecting New talent New suppliers New innovations New web services Chain of Command Acceptable Goals Time Tables Resource Allocation Team Collaboration Milestones Plan BProduct CreationIndustry Gaps and needs, Market analysis Song selection Song order Contracts, cover art, promo materials – pics, videos Mastering ManufacturingGraphics design & artwork Liner notesPromo MaterialsMastering Replication Bar code Product Fulfillment/Distribution Digital Delivery From mastered album, 320 kbps Web 2.0 promotion (same as above) Physical Delivery Shipping From manufacturing/replication To vendors/ direct sales Returns, Policies, RMA Return faulty product for replacement & get a promo coupon 50% off the next CD, Free MP3s not available on CD’s Warehousing Inventory Management, Loss Prevention On Demand, Standing Inventory Distributors, Sub Vendors, bands/artist on CD Soliciting new distributors, vendors, fundraisers Lead Generation Small Stores Specialty shops Online stores Charitable groups Solicit Large Distributors Strategic alliances Secondary Sales Marketing, Promotion, AdvertisingPress Release – Schedule the Release, lead time Press Release distribution & Associated Press – www.ap.org Lead time – 1 to 4 mo. Web 2.0 promotion (same as above) CDs to local/college Radio, National Magazine + Ads Local Ads for local distribution centers Displays, Posters, Contests Special Offers Newsletter sign ups, coupons, contests, blogs, RSS feeds PPC pay per click advertising Tracking Google Analytics Research, Budgeting Ad Writing – Headline, Body Targeted advertising Websites Magazines Local radio/ web radio PublishingPublisher or not? – do you need a publisher? Start without one, but register your works with ASCAP – www.Ascap.com , then you still have that option for someone to offer a sizeable advance. Licensing – one stop licensing – music supervisors, Solicitations Mailing Lists – contact first before sending solicitations Tip sheets – which artists are looking for what material Distributor Solicitation Publisher may perform tasks of a record label also Legal Accounting - Quickbooks Human Resources Vendor Relationships Customer Service – website Point of Contact – easy to find on websites and email Phone, email minimum FAQ Product Reviews, Company Reviews, Client TestimonialsComparison Shopping – helps improve rankings (price comparison) Customers who bought ***** also bought ***** Blogs Customer/Fan Blogs Authority Blogs
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| [What We Do] [Music Marketing] [Help Wanted] [Music Marketing Empire] [Music Marketing Mind Map] [FAQ's] [Sign Me] [CD's] [Free MP3's] [Free Resources] [Music Lessons] | ||
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American Society of Composers and Publishers (ASCAP) Registered Publisher |
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